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Raw Milk - The Creative Business Podcast about social media, marketing, branding, blogging

Jan 3, 2019

Most of us think of Pinterest as a place to collect ideas. But if you are a creative, the platform is also a powerful way to get your work out into the world. So, how can a maker or an artist or a blogger use Pinterest to grow their audience? What are the best practices for improving your discoverability on the site? What are the secrets to using Pinterest to take your creative business to the next level?

Yuka Ohishi is the International Program Manager and Creator Programs Lead at Pinterest. She has been with the company since 2014, serving as Community Marketing Manager in the Tokyo office before transitioning to her current role in San Francisco. Yuka is also a content creator in her own right, running a YouTube channel that incorporates travel vlogs, tech tutorials and lifestyle videos.

Today, Yuka joins me to explain Pinterest’s function as a visual discovery engine and the company’s view of pins as a call-to-action. She offers insight around leveraging a business account as an aspiring creative and claiming your domain to get the most out of Pinterest. She also introduces the platform’s new features, including the hashtag and following feeds. I ask Yuka about using Pinterest for content planning, and she shares the company’s support of brand collaborations. Listen in for Yuka’s advice on boosting your discoverability and learn the best practices for using Pinterest to grow your creative business!

What You’ll Learn

Yuka’s insight on how to see pins as a call-to-action

How creatives use Pinterest as a communication tool

What sets Pinterest apart from typical search engines

Yuka’s best practices for increasing discoverability

How to leverage Pinterest’s visual search technology

Connect with Yuka

Pinterest Business

Yuka on LinkedIn

Yuka on Pinterest

Yuka on Instagram

Yuka on YouTube

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook


Resources Mentioned

Capture One Pro

Pinterest 100 Insights Blog

Beth’s Instagram Preset Collection

Review Raw Milk on iTunes